In many instances, businesses find themselves playing catch up when it comes to consumer trends. This is not always a bad thing, as jumping on something that turns out to just be a flash in the pan can end up causing more harm than good. However, when one of these trends ends up gaining some traction and has proven benefits, it is a disservice to your business to wait around and do nothing.
One instance where this is happening more frequently is online shopping. The growth of mobile devices has created a consumer that is always connected and businesses with strong online offerings have a better chance of attracting them.
However, according to a recent article from North Jersey News, while many retailers have realized that an omni-channel approach will part of the retail options of the future, they have a lot of work to do in order to effectively embrace these solutions.
For example, a study by Retail Systems Research, that is cited in the study, found that while 70 percent of respondents believe that in-store pickup of online orders and the ability for customers to access in-store inventory levels online will becomes a valuable tool, less than 40 percent have actually implemented them.
A similar study by Forrester Consulting found that 71 percent of customers want to be able to find accurate in-store inventory numbers, but only 32 percent of businesses can actually access a complete picture of their inventory in real-time.
For businesses to successfully adopt the omni-channel approach they must adopt an upgraded point of sale and inventory system that is integrated with ecommerce solutions. Visual Retail Plus proudly offers the most complete inventory management and POS system in the industry. Please contact us for pricing and an exclusive demo of our software.