The holidays are the most important time for retailers, and this year shoppers are more excited than ever to get started crossing things off their lists. If you own a business, you can make this holiday season your best ever by considering the following trends:
- Buyers are searching for unique gifts: Consumers aren’t shopping online just for low prices and quick delivery. This year, Forbes reports that customers are looking for one-of-a-kind products to give to their loved ones.
- Electronics will be popular: Things are looking up for the electronic sector, largely due to the wearable tech trend and Apple’s newest products.
- More people are going local: Deloitte’s recent survey revealed that more than two-thirds of shoppers are planning to spend locally this year, with most of them citing a desire to stimulate the local economy as their main motivation.
- Online shopping is staying strong: According to a holiday shopping survey conducted by consulting firm Simon-Kutcher, online shopping will increase by 15 percent this year.
Then, take advantage of the latest trends by following these retail management tips:
- Encourage shoppers to treat themselves: Individuals are more likely to indulge themselves during the holidays, so focus on ways they can treat themselves.
- Hold a holiday event: Special events attract large groups and encourage spending, so plan something fun for your most loyal customers.
- Know your inventory: Make sure your sales team is familiar with your range of holiday inventory, and feels comfortable recommending appropriate gifts for wives, husbands, mothers and fathers.
- Send out holiday cards: Mail Thanksgiving cards to the customers on your contact list offering them your latest holiday news, inviting them to special events and offering them seasonal deals. This will ensure that individuals will have your company in mind when they begin their holiday shopping.
- Wrap it up: Go the extra mile by offering your customers free gift wrapping. They’ll appreciate the extra touch.
Finally, remember to upgrade your point of sale computer systems. A quality software that manages your store’s inventory and transactional data is crucial during these busy months.