What is most important during a shopping experience?

Although digital sales continue to increase store revenues across the U.S., the ability to visit a brick and mortar retail location is essential as well.

Recent TimeTrade research has found that 71 percent of shoppers are more likely to make a purchase when they have experienced a personalized moment in the actual store. By creating a better shopping experience, such as using better lighting, creating a more welcoming atmosphere and cutting down on time spent in line at checkout, revenue and patronage can be increased.

Customer Experience

“”Customer experience’ is the meticulously planned, end-to-end design of every customer interaction with a business,” retail futurist Doug Stephens told Retail Dive. “It’s the sum total of the specific things the customer experiences, from the moment they become aware of a brand or business until well beyond their purchase.”

A Forrest Research study found that shoppers expect on-demand sales associates to create an exceptional shopping experience, but only 29 percent of respondents said associates are actually knowledgeable and helpful.

Shopping is a multi-sensory experience. How? An in-store experience combines marketing and eye-catching ads, lighting that highlights products favorably, as well as music and ready-to-help associates. Through this full package, a customer will decide whether to return to the store or not.

More than half of respondents said if an item is available both in-store and online, they would rather visit the store to make the purchase. Why? 85 percent of shoppers indicated that touching and feeling the product before purchase is important.

Track purchases, order extra inventory and ensure employees are paid for the hours they work with a state-of-the-art point of sale system. Visual Retail Plus has a range of capabilities that will ensure the best customer experience.

Visit our website to learn more.