With technology evolving, businesses are looking for different ways to incorporate trends. The POS landscape has several upgrade options that have hit the market and are starting to gain popularity for consumers.
Omnichannel commerce – Many organizations are taking their operations online, which has the potential to grow business exponentially. A company with a brick-and-mortar location can now open its doors to the entire world. However, this creates challenges when it comes to reporting.
If a business does not have a POS with fully integrated e-commerce solution, it will have to run the numbers from the online platform and the physical store separately and then combine them to get a complete view. By integrating them, decision makers gain information in real-time with no extra steps.
Mobile POS – Smartphones and tablets are affecting nearly every sector of business and retail is no different.
In retail, this is happening in two ways. First, consumers are using their devices to compare prices and find reviews. Second, these devices can help sales people on the floor.
Associates are able to answer customers’ questions faster and more accurately. It can also be used as a cash register, allowing sales to be made anywhere in the store, improving the customer experience and cutting time spent waiting on lines. However, this requires a strong POS software solution that can manage this new age of business.
CRM and big data – The cash register is the best place to capture customer information like names, address, email and loyalty program data. By gathering this data, businesses can gather a better picture of who their customers are and make adjustments in operations to capture this.
Internet of Things and security – With more devices becoming interconnected, it is possible to pair a POS system with a number of front and backend processes like CRM, inventory management and accounting. However, this requires a more complex software system that traditionally used.
The role that point of sale computer systems plays in this day and age for retailers means companies need to make their POS and inventory management solutions a priority.