When it comes to operating a retail store of any kind, there are certain times of year where business ebbs and flows. One of the difficulties of successfully operating a retail store is learning how to best handle your inventory and prepare for both the feast and famine.
One particular time of year when many retail businesses will see a major uptick in their sales is during the back-to-school shopping season. This time of year brings an added demand for small businesses and requires a solid plan to ensure maximum sales can be made during this period. If you are preparing for the back-to-school shopping season, check out these helpful tips that will ensure you can make the most sales possible.
#1: Start By Reviewing Your Point Of Sale System
The first thing you should do when preparing for any busy sales season is to review your point of sale (POS) system. Make sure that the system you are using is actually the best one available to your small business. If you have had issues in the past with the system glitching out during busy seasons or causing issues for your employees, it might be time to upgrade the entire system. Purchasing a quality POS system designed for small businesses is a worthwhile investment as it will make the difference between smooth sales or a loss of sales.
As you shop around for a POS system, think about what features are most important to you. Do you want a system that operates even when the internet is down? How important is it for you that the retail POS system integrates with your inventory management? Look for an all-in-one solution that comes backed with premium customer support to ensure you can make the transition smoothly.
#2: Make Sure You Are Keeping Up-To-Date Inventory Records
Nothing is worse than thinking you are stocked with everything you need, only to discover halfway through the busy season that you are woefully missing important items. Make sure that before the busiest days ever hit, you have taken the time to review your inventory records. If there are any gaps in your data or you aren’t certain that the system is accurately recording sales, take the time to find a better inventory management process.
You want your inventory management to be simple and constantly updated. Choose an inventory management platform that operates seamlessly with your POS system. This will ensure that you always have an accurate record of what is on hand. This becomes particularly important when you operate more than one store. Ensure your records are linked and that you can quickly send a customer to the right location if needed.
#3: Train Your Staff And Bring On Extras
Your staff will play an important role in the success of your busy seasons. Make sure that if there are any training gaps, you take the time to fill them. By investing in some extra training, you can help your staff prepare for the season ahead.
If you realize that your current staff is not adequate for any more sales than you currently make, it might be worth investing in extra help. You can opt for part-time employees, seasonal staff, or a new full-time member to fill in any gaps in your coverage. Make sure that everyone is well trained before the rush hits and that you pair new employees with senior staff.
#4: Commit To Superior Customer Service
Finally, one of the best ways you can ensure that you make the most sales possible during any busy retail season is by committing to the best customer service possible. You can beat out your competition by simply providing them with a better experience than they can find anywhere else. Whether your business is still small enough that you often man the front register or you have grown to the point where you rarely interact with clients, make sure that whoever is the face of the business is striving for superior customer service. This will go a long way in not only landing more sales up front but also in retaining clients long term.
Try Out A Demo Of Visual Retail Plus Today
If you are looking for the perfect POS system for small businesses, we invite you to try out Visual Retail Plus today. Sign up for a free demo and see why this POS system can help boost your sales and keep your inventory up to date in real time. Reach out to our team with any further questions.