The beginning of a new year is important for a myriad of reasons. It’s a time to set new goals, for fresh beginnings, and the like. It is also, however, the time for sports to start back up again. If you are a sports junkie like so many of us here at Visual Retail Plus are, then you know how big this season is.
As a restaurant owner, it’s crucial that you are prepared for the gameday crowd that is going to head your way! Whether you’re a new business or you’ve been around for years, gameday preparation is something that needs to happen. In today’s blog, we’ll cover a few of the ways that you can ensure your restaurant is ready for whatever gameday may bring.
Promote Like Crazy
If you want to have a big crowd on game day, then you have to promote like crazy. While there are quite a few people that know what day the game will be happening, you want to make sure that they know your restaurant is the place to be. Make sure that your promotion includes the date and time that you’ll be focusing on gameday, any promotions or specials that will be happening that day, and don’t forget to mention that you’ll be airing the game.
One of the primary reasons that people go anywhere on game day is because they need a place to watch the game. So many of these televised sports can get expensive to watch, especially with how scarce it is for people to have cable. Aside from that, hosting a party is a lot of work and something that people really only want to do during the Superbowl.
If you really want to draw a crowd, let them know that the game will be televised at your restaurant — you can count on that attracting some people!
Figure Out What People Want
Gameday isn’t for every restaurant, and you shouldn’t take offense to that statement. While you may want to participate in the game day festivities, you need to make sure that you’re able to cater to what your customers are looking for. For example, you may be able to offer customers an impeccable dining experience for memorable occasions, but can you provide them with the zesty wings and bottomless beer that they hope to enjoy?
Learning what types of foods are beverages are going to draw a crowd is crucial to ensuring that your gameday event goes off without a hitch. If it’s not something that you’re used to offering customers, it may be better to stick to what you know and avoid getting in the mix of something that you’re not well versed in.
If you’ve hosted your fair share of gameday events, then scheduling accordingly shouldn’t be news to you. The number of employees and cooks that you have on a regular day of operation may not be what you need for big events like gameday. Whether you’ve had a large group of people RSVP to your event on Facebook or you’ve hosted a sporting event in the past, make sure that you’re scheduling your employees accordingly. It’s absolutely necessary if you want your shift that day to run smoothly.
It may not be their favorite thing to hear that they’re working during the game, but the good news is that these types of events are often big money-making days for serving staff. The best part is that they can make some good money while having the game in the background. At the end of the day, that’s a win-win! Even if the team their rooting for doesn’t win.
Place the Orders
Making food and drink orders is a crucial part of running your business, but when you know that you’re going to have heightened numbers of customers, you want to make sure that you have enough food to serve. For that reason, you always want to make sure that you place the food and beverage orders well enough in advance that you don’t have to worry about it come game day.
If you’re really looking to streamline this process, figure out a special that is specific to game day. This can help make the ordering process a little bit easier. Doing this ensures that you’re not turning to your routine inventory, meaning that you won’t fall short elsewhere later on. Aside from that, having a game day special will be a fun promotion that you use to draw in the public.
Get Your POS Software Up to Date
Busy days call for processes that are streamlined and easy to navigate. If your restaurant is currently working with outdated technology, we can almost guarantee that your game day is going to have some hiccups. Don’t let the technology that your staff uses slow you guys down. Invest in an up-to-date, efficient point of sale software for small businesses that will help your staff move smoothly on game day.
Visual Retail Plus has worked tirelessly to create the perfect POS and inventory management software for small business owners. Given that we were small business owners ourselves, we know the struggles that you’ve had with other software. Let a member of our team walk you through a demo of our software so that you can see just how easy it is to use. From there, we will get it set up for your business, and you’re ready to go!
The best part is that we’ve ensured that this software is easy to use. That means that your team will catch on in no time. So, all hands in. Let’s make your next gameday a big W.