Many retailers are looking for different ways to reach customers. One of the main ways organizations have accomplished this is through the use of an e-commerce website. The problem is that this landscape is more complex than most people realize.
According to a recent survey of nearly 15,000 people by PwC, 46 percent of respondents only shop online at one website. The reason for this is a trust level that has been created between these retailers and their customers. There should not be a feeling that the company is just trying to “cash in” on the bandwagon that is the online realm.
An article from WH Systems highlights one strategy that companies are using to build the trust needed to make online shopping a solid system. The piece focuses on having a solid shipping and order processing solution. However, there are many other systems that merchants can focus on to improve how an e-commerce solution works.
One of the most important ways this can be done is through the use of a POS with fully integrated e-commerce solution. When you are dealing with multiple payment platforms, being able to track inventory levels and create accurate reports can go a long way toward ensuring consumers are satisfied with their online shopping.
E-commerce can be complicated. Failure to fully buy-in and support the system leads to a number of problems for retailers. Tracking inventory can be extremely difficult for businesses that are using multiple sales platforms, but have not integrated them with a single software and reporting system.