In many instances, businesses find themselves playing catch up when it comes to consumer trends. This is not always a bad thing, as jumping on something that turns out to just be a flash in the pan can end up causing more harm than good. However, when one of these trends ends up gaining some traction and has proven benefits, it is a disservice to your business to wait around and do nothing.
One instance where this is happening more frequently is online shopping. The growth of mobile devices has created a consumer that is always connected and businesses with strong online offerings have a better chance of attracting them.
However, according to a recent article from North Jersey News, while many retailers have realized that an omni-channel approach will part of the retail options of the future, they have a lot of work to do in order to effectively embrace these solutions.
For example, a study by Retail Systems Research, that is cited in the study, found that while 70 percent of respondents believe that in-store pickup of online orders and the ability for customers to access in-store inventory levels online will becomes a valuable tool, less than 40 percent have actually implemented them.
A similar study by Forrester Consulting found that 71 percent of customers want to be able to find accurate in-store inventory numbers, but only 32 percent of businesses can actually access a complete picture of their inventory in real-time.
For businesses to successfully adopt the omni-channel approach they must adopt an upgraded point of sale and inventory system that is integrated with e-commerce solutions.