It is impossible to deny the growing importance of an omni-channel approach in the retail world. Consumers are able to make purchases via multiple platforms including brick-and-mortar, online and through mobile devices. Because of this, companies that are optimized to handle these different options have the best possible chance to take advantage of this approach and attract customers.
However, doing this is easier said than done. In a recent LinkedIn discussion of retail executives, the topic was an omni-channel approach and what the keys are. Three main areas were focused on – getting products web-ready, data collection and the supply chain.
Each of these areas is critical for companies that are looking to be ready for this new age of business. If your online approach doesn’t have quality images and descriptions, consumers are going to find a website that does. Data is needed because it allows you to adjust the strategy quickly to make sure you are offering the best possible solutions for customers. Finally, omni-channel puts more pressure on the supply chain to meet “25/7” demand and it needs to be up to the challenge.
There is something else that should be added to the list – a POS with fully integrated e-commerce solution and improved inventory reporting.
The right POS software solution can be used to improve all three of the key areas that were discussed while also having additional benefits like improved security and employee management that are needed to improve overall operations. It can help take an omni-channel approach to the next level.