The point of sale market continues to change for both retailers and consumers. Although many retailers may think of POS as just for their use, consumers are beginning to realize their importance as well.
According to a study released by SOTI, 73 percent of respondents stated the availability of in-store mobile technology is essential for better customer service and loyalty. This is an increase of 26 percent from the previous year alone.
“93 percent of consumers want retailers to use mobile solutions.”
Consumers are leaning more heavily on mobile capabilities, especially during shopping experiences. If the devices are readily available, they are most likely to be used during the entire shopping trip. Mobile may be used to obtain a range of information including sales and coupons, price comparisons and even self-checkout.
The survey also found that 66 percent of consumers are more likely to shop with retailers that offer in-store mobile technology, an increase of 52 percent from the previous year. Half of respondents prefer mobile-forward retailers because of the ability to have a more personalized shopping experience.
93 percent of consumers want retailers to use mobile solutions. In response, more retailers are using location-aware beacon technology to deliver promotions and coupons that consumers desire. Close to 40 percent of respondents indicated that they had an increased use of availability of these beacons, although 85 percent said more would be better.
“It’s clear that consumers are looking for the best deals, want instant gratification with in-store couponing and comparisons, and fully expect assurances that their data is protected. These trends are a boon for enterprise mobility management companies that are charged with unifying all retail endpoints, whether consumer-facing or back-of-the store technologies,” said SOTI President and CEO Carl Rodrigues.
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