With the growing use of e-commerce, more merchants need to find ways to improve the overall consumer experience in brick-and-mortar locations. This has some companies thinking far outside the box.
According to multiple sources, Apple has rolled out a new feature to the Apple Store app called the iBeacon that allows consumers across the U.S. to use Bluetooth technology to be guided through the physical store. It notifies you when personal pick-ups are ready, if you are eligible for an iPhone upgrade and offers product information when you are standing at specific tables or at third party product walls. All 254 U.S. stores will have the system, though whether consumers will use it is still up in the air.
“With any new technology, you don’t know how it’s going to be used until it is being used,” technology analyst Rob Enderle told the Associated Press.
The iBeacon is an extreme example of improving the customer experience. Many businesses will not be able to offer this sort of a mobile application, but that doesn’t mean merchants should avoid upgrading system technology. There are many smaller steps that business owners should take that would not only improve the customer experience but also improve daily operations.
At the top of that list is upgrading POS equipment to help speed up transaction times and improve overall reporting. With the help of a retail solution provider, any organization can implement an integrated POS and inventory reporting system to keep the business on the same page and ensure that the company is making the right decisions.