It is no surprise to think that today’s retail world has changed. Consumers are just as likely to search for new items online as they are to head out to a local store and browse the shelves. Because of this, more merchants are starting to journey into the digital landscape and utilize e-commerce solutions. While it is a smart business plan, it can be easier said than done.
A recent article from Point of Sale News profiles RAYGUN, a popular humorous graphic T-shirt company that is based in the Midwest. It has two brick-and-mortar locations in Iowa and a website with a dedicated e-commerce store.
The article profiled the challenges that the company went through when it launched its web store. According to staffer Blake Crabb, the traditional accounting software that was used in the brick-and-mortar locations did not synch up with the e-commerce website. This caused inventory and sales reporting numbers to be incorrect. Instead of trying an integrated solution, the company turned toward a third-party system to try and create cohesion.
Unfortunately the software solutions clashed with each other and would require RAYGUN to fund upgrades for each component. And that would only provide hope — not a guarantee — that such an investment would fix the issues. Overall it was an awful situation for the retailer to find itself in.
According to Crabb, the company was faced with the need to pour more money into the separate systems. On top of that, the third-party solution provider did not provide adequate support. In some instances, the person on the other end of the phone was not directly associated with the solution provider and was just going through “frequently asked question” script. They didn’t actually understand certain contextual problems.
By installing a new structure that is composed of the online, point of sale and inventory system, merchants are able to bring all of their critical systems under one umbrella. For any merchant that is looking to enter the e-commerce arena, the help of a retail solution provider like Visual Retail Plus can ensure that all systems are integrated into a single solution and is optimized for success. Our customer service representatives will also provide a level the level of support needed to operate POS software.