Although mobile commerce continues to expand within most industries, it is not projected to play a large role in the 2015 holiday shopping season.
According to a recent study conducted by Accenture, only 2 percent of shoppers are planning to do the majority of their shopping on mobile devices. Why? Many indicated that privacy and security issues are two major reasons why in-store shopping will be a major mode of spending instead, as mobile technologies are susceptible to hacks.
Although shoppers are afraid of the risk of mobile threats, it hasn’t stopped many from sharing personal information with companies through this form of communication. In order to receive personalized offers, 51 percent said they were willing to share an abundance of personal information, up from just 33 percent in 2014.
The most successful manner in which to get personal information from shoppers includes offered discounts and coupons.
Inventory levels will be an essential part of shopping this season. Although many respondents said they would be looking at products online before buying, their in-store experience is just as important during this process. 46 percent indicated having the item in stock is the most important factor when it comes to purchasing.
As shoppers plan to spend more on holiday shopping this season due to increased optimism surrounding personal financial situations, it’s imperative that stores target their audiences to shop at their brick and mortar locations. Although online shopping is a large part of holiday shopping, patrons are more likely to purchase additional items in store, increasing revenue and overall product sales.
Be sure your point of sale system is ready to handle a surplus of shoppers and inventory orders this holiday season.